Today we will discuss the key points for the greatest marketing of Accessibility Webpages organic having in mind the placement in SERP in search engines.
These recommendations are useful for Accessibility Webpages (Landing Pages) of new websites as well as for access pages of old websites and the optimizations that are needed to improve organic placement.
First it should be noted that a good SEO Optimization for Web page Accessibility will generate a very significant increase of organic visitors from SERP in search engines. And in this case, it is worth noting that is not the same one access page to the website enhanced for look for search search engines than an access page a website enhanced for Google AdWords ads.
But why is it not the same?
Let´s make simpler the procedure in what we call SEO Trilogy. That is, the organic procedure from which to start a web project and placement objectives can be defined more specifically as: “The organic, constant and time that allows online look for motor methods to add all pages of a website or updated information on these pages in its catalog (indexing), then evaluate them qualitatively comparable to all pages of other appropriate websites to place them in a quantitative ranking of importance (positioning), with the greatest objective that users access these pages and perform an activity (conversion). ”
Outlined a simple procedure has 3 stages, which called in its entirety as Trilogy SEO:
- Indexing
- Positioning
- Conversion
The first is the antecedent and major of the second and this one of the third. To turn visitors into customers who buy a product, prior to this phase my website must be in search search engines, and for that place, obviously, it must be indexed before.
While on the access pages designed for Google AdWords strategies, the first aspects to consider for our ads appear in top positions are proportional to the look for phrases chosen and the budget spent, in the placement for organic or organic outcomes, the first aspects to consider are appropriate to the choice of look for phrases and on location marketing page.
Access pages for Google AdWords strategies are proportional to transformation and this decides a tangential structure and page marketing. To give an example, we can say concretely that access pages for Google AdWords strategies focus their structure and style in person's attention, to persuade him quickly for the user to click and that is why the images and control buttons featured completely used to attract the person's activity. Therefore, in operational terms, we can generally say that these pages are as factors of investment and the effectiveness of the style.
Which does not happen with the access pages for organic or organic outcomes. In the latter, the transformative procedure of a website described in the Trilogy SEO is more constant and you need to go detailed to get the greatest objective. In short, we can not immediately catalog and turn, it is first necessary to accomplish this place and we need to properly improve access pages. And for this purpose of organic placement it is essential the correct on location marketing of the main components that affect online look for motor placement. If unable to catalog, we do not place, if we do not place, we do not turn. The procedure must be constant and detailed.
The key components that must be enhanced in an access page for Organic SERP placement are:
- Pages´ Headings.
- Usage of look for phrases at indexable text messages.
- Place of look for phrases in text messages.
- Whole body titles of all pages (H1, H2)
- Architecture of inner hyperlinks.
- Texts of the inner hyperlinks.
How to improve correctly these elements?
Page titles - Write titles of no more than 70 figures and make sure you include the keyword and key phrase to be placed to the first 35 figures.
Using look for phrases in the indexable written text and Place of look for phrases in the writing - Ensure at least 150 to 300 terms of plain written text fully indexable by online look for motor methods. Use up to 3 essential look for phrases outlined with labels or and use at least 2 times in different paragraphs (we recommend using unique and dual of a word). A secret: the place of the keyword and key phrase is appropriate. The further to the remaining and the beginning of the writing appear more essential for the look for algorithm (the browser “reads” like us, from top to bottom and from remaining to right).
Body titles of all pages (H1, H2) - It is essential use look for phrases in the titles of the body of the page, generally in the title with the H1 tag. Whereas if you use the H2 tag titles are recommended semantically appropriate look for phrases.
Architecture of inner hyperlinks and inner hyperlinks text messages - Not only is it advisable not to overdo the number of hyperlinks on each page (optimally 100 hyperlinks per page) but it is essential to the selection of them, avoid repeating or repeatedly weblink to pages that are not appropriate to the place. It is also essential to improve the writing for each weblink (anchor text) with look for phrases and semantically appropriate terms naturally.
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